Growing up, she rode dirt bikes and competed in gymnastics, earning her pilot’s license at the same time as her driver’s license, when she was just 16 years old. Today, she flies herself and her team aboard her Phenom 300 E between their dealerships in South Florida and Atlanta for meetings.
She is a member of the Federal Reserve Bank of Atlanta Miami Branch Board of Directors; serves on the board of the Horatio Alger Association, Nova Southeastern University and the Broward Workshop; and has been involved with Community Foundation of Broward sinceA s one of the most respected women and individuals in the automotive industry, Rita Case is proud of the fact that her dealership empire consistently ranks in top volume sales nationally, receiving multiple national honors throughout the years. She is, perhaps, one of the most engaging and intriguing women you will ever meet. She credits her success, in part, to her signature hat collection. “For so long I was seen as the dealer’s daughter and then the dealer’s wife — I wanted to be seen as my husband’s business partner,” she says. “Once I discovered hats, I was viewed with more attention and when I spoke, I earned respect.” Growing up, she rode dirt bikes and competed in gymnastics, earning her pilot’s license at the same time as her driver’s license, when she was just 16 years old. Today, she flies herself and her team aboard her Phenom 300 E between their dealerships in South Florida and Atlanta for meetings. She is a member of the Federal Reserve Bank of Atlanta Miami Branch Board of Directors; serves on the board of the Horatio Alger Association, Nova Southeastern University and the Broward Workshop; and has been involved with Community Foundation of Broward since 2002. She and husband Rick created, developed and led fundraising initiatives that raised $125 million+ for organizations in South Florida. Since 1982, Rick Case Bikes For Kids has provided more than 124,000 bikes to children in need from Boys & Girls Clubs and other local charitable organizations;
Among her recent accolades are the 2022 Horatio Alger Award; the 2024 TIME Dealer of the Year; a Lifetime Achievement Award from the National Association of Minority Automobile Dealers; the 2024 Women At The Wheel Award by AutoSuccess; the 2025 Emerald Lifetime Achievement Award from Girl Scouts of Southeast Florida; 2026 Barbara Cox Woman of the Year; and the 2026 Broward County Police Benevolent Association’s Humanitarian of the Year.
She thrives on inspiring other women to lead by speaking at industry events, high schools, colleges, and on podcasts. “Have the confidence to stand out, and project assertiveness and confidence in your appearance, personality and delivery,” she says. “Take a seat at the head of the table or front of the room and at the board table. Raise your hand and offer your advice, knowledge and expertise, ask insightful questions, strive to be the most educated person in the room and have the attitude that persistence will remove resistance.”; RickCase.com.