Rita Case was honored on September 30th as the 2021 Woman of Wisdom by Junior Achievement of South Florida and the Circle of Wise Women. In an interview style forum, Rita spoke to over 150 women of all ages where she was asked questions ranging from her start as a young woman in a male dominated automotive industry to the now CEO of the largest female-owned and operated private automotive group in the country. Her motivational stories of her wins, struggles and personal growth over the years captivated the audience and inspired many of the women in the room to “go for it”, “think outside the box” and “create their own personal brand image”. Rita encouraged the younger women “get an internship in the field that you are passionate about and learn from successful people and some of the mistakes they already made so as you make your own start you already know some of the things not to do”. She wrapped up with some great final advice “do what you love and you will never work a day in your life.”