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The Rick Case Bikes for Kids program is returning for its 39th year, running October through Monday, Dec. 20.

The program makes it easy for individuals to donate a bicycle for deserving children. There are eight Rick Case South Florida-area locations to drop off bikes in good condition. The locations are open seven days a week with varying hours of operation.

This year’s goal is 6,500 bikes, which will be distributed to local organizations such as the Boys and Girls Clubs, charities, churches, and schools. To date, the program has provided more than 125,00 bicycles to children during the holidays. “It’s like a win-win,” said Rita Case, Rick Case Automotive Group president and CEO. Rick Case died last year at age 77. “People feel like they’re giving a bicycle away that they’re never going to use again and they really just don’t want it in their garage.”

Launched in 1982, the Rick Case Bikes for Kids program began when Rick and Rita Case noticed a unique opportunity while working at their 14 bicycle stores back in Ohio.

“We were realizing that a lot of people were coming in who said ‘I bought a bicycle from you last year but my children’s outgrown it — I want a bigger bicycle,” Case said.

“We started to think maybe we can get people to donate their old bicycles that they’re no longer using to all these kids that would come in that couldn’t afford a bicycle,” she said. “To the Boys and Girls Clubs, to the different organizations and charities that offer support to families that need it.”

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